Have you ever made an impulse purchase online and showed it off to your friend, only to be told that friend had bought the very same product for a much lesser price? Have you purchased a costly item online, only to find out later that there is a similar product with better features and cheaper price? If your answer is yes, let me welcome you to the ‘online buyer’s remorse club’. You are not alone, there are thousands of fellow club members. According to statistics, almost 80% of online buyers overpay and all of it is not entirely their fault. People search for “cheap and best” products online and implicitly trust the results they get for their queries…and they should not.
Search engines are equipped only to throw up results consisting of sites that have the exact (or related) keywords typed by you as the query. If you search for cheap and best, the search results will show sites that are well optimized for the words ‘cheap and best”. That does not necessarily mean that the sites actually offer the best product at the cheapest price. Sometimes, the top of search results are simply ADVERTISEMENTS by sellers! Not all buyers realize this and so, they end up paying more.
The better way to do shopping online, is by conducting an educated comparison of features and prices across many sites. More often than not, you are likely to discover a hidden seller who is offering a big discount on your preferred product or you can find an alternate product, which has much better features than the one you had in your mind! This is what you do when you buy at an offline retail shop, right? There is even more compelling reason for you to do the same for online purchases because most online sellers compete on the price factor. The chances of you discovering a discount offer or a coupon code is much higher when you ‘compare’ offers.
All you need to do is, go one level deeper with your (re) search and check sites that are listed beneath the top level results. You can also use different search terms to mix and match your search queries. The common purchase based search keywords are:
Discount offer + Product name
Product Name + Better features
Compare Prices + Product Name
Product Name + Alternate
Coupon code + Product Name
Product Name + Wholesale
By searching for these terms, you are not only broadening your purchase locations, you are also able to filter out results based on your own requirements – not on what the search engine thinks! After you have a sizable list of sites that sell the product of your choice, you can go ahead with a price comparison and feature comparison with product competitors. The purchase you make now, is not dependent on the internet; it is made on proper research and informed comparison. More often than not, you end up with a great deal…and that’s how smart buyers shop online!
You can also use comparison sites like compare-buy.com